ACTIVITIES

Surveys in the areas of social and market research and ad hoc research in the b2b and b2c segments.

SERVICES

Planning, Fieldwork, Data Processing and Analysis, Reports

MAIN RESEARCH SECTORS

Mass consumption, industrial, services, public utilities, public administration

GEOGRAPHICAL AREAS OF SAMPLING

Mainly in: Europe, often in: North and South America and occasionally in: Asia, including the Indian subcontinent and the Russian Federation

RESEARCH GOALS

Public image and public awareness: positioning, awareness, atmosphere, corporate communication

Advertising: advertising tests, pre- and post-testing

Consumers: customer satisfaction, demand segmentation (behavioural and benefit segmentation)

Retail: mystery shopping, analysis of location potential

Pricing: price sensitivity analysis

Service/product: potential analysis, naming test, packaging test, concept and product test, product development and product launch

METHODOLOGIES

Qualitative: focus groups and in-depth interviews   

Quantitative: telephone, personal and web (cati, capi and cawi technologies)